1. Scope and Relationship to Other Policies

This Cookie Policy explains how Ridgerunner Outdoors, Inc. (“Ridgerunner,” “Company,” “we,” “us,” or “our”) uses cookies, tracking technologies, and AI-driven data processing systems when you access or use our websites, applications, marketplaces, and related services (collectively, the “Platform”).

This Cookie Policy is incorporated into and should be read together with our:

• Privacy Policy
• Terms and Conditions

In the event of a conflict, the Terms and Conditions shall control with respect to liability limitations, disclaimers, and dispute resolution.

2. Definitions

For purposes of this Policy:

• “Cookies” means small data files stored on a user’s device.
• “Tracking Technologies” includes cookies, pixels, tags, SDKs, APIs, local storage, and similar technologies.
• “AI Systems” means machine learning models, recommendation engines, automation systems, and agentic processes used by Ridgerunner.
• “Personal Data” means any information that identifies or can reasonably be linked to an individual, as defined under applicable law (including GDPR and CCPA).

3. Technologies We Use

We use a combination of:

• First-party cookies (set by Ridgerunner)
• Third-party cookies (set by partners)
• Server-side tracking
• Device fingerprinting (where permitted by law)
• AI interaction logs and session memory

These technologies may operate across sessions, devices, and environments.

4. Purpose of Use (Including AI Processing)

We use cookies and Tracking Technologies for the following purposes:

4.1 Core Platform Functionality

• Authentication and account management
• Payment processing and transaction integrity
• Security, fraud detection, and abuse prevention
• Regulatory and compliance enforcement (including tax and marketplace facilitator obligations)

4.2 AI and Agentic Commerce Systems

Ridgerunner operates an AI-powered commerce and infrastructure platform. Data collected via cookies and interactions may be used to:

• Train, fine-tune, and improve AI Systems
• Personalize storefronts, search results, and recommendations
• Enable automated workflows (inventory, fulfillment, vendor routing)
• Optimize logistics, pricing, and marketplace dynamics
• Power predictive analytics and operational intelligence

By using the Platform, you acknowledge and agree that:

• Your interactions may be processed by AI Systems
• Outputs may be automated and not human-reviewed
• AI outputs may contain inaccuracies or unintended results
• Ridgerunner disclaims liability arising from AI-generated outputs to the fullest extent permitted by law

4.3 Analytics and Performance

• Platform usage measurement
• Error detection and system optimization
• Product and feature development

4.4 Personalization and Experience

• Preferences and saved settings
• Location-based customization
• Seasonal and contextual recommendations

4.5 Advertising and Marketing

• Targeted advertising and retargeting
• Campaign performance measurement
• Cross-platform attribution

5. Categories of Cookies

A. Strictly Necessary Cookies

Required for the Platform to function. These cannot be disabled.

B. Performance and Analytics Cookies

Used to analyze usage and improve performance.

C. Functional Cookies

Enable enhanced features and personalization.

D. AI and Personalization Cookies

Used specifically to power AI-driven recommendations, automation, and adaptive experiences.

E. Advertising and Targeting Cookies

Used for marketing, retargeting, and ad attribution.

6. Third-Party Technologies and Processors

We may use third-party providers, including:

• Payment processors (e.g., Stripe, Adyen, PayPal)
• Analytics providers (e.g., Google Analytics)
• Advertising platforms (e.g., Meta, Google Ads)
• Infrastructure and cloud providers

These third parties may independently collect and process data under their own terms. Ridgerunner does not control third-party practices and disclaims liability for their actions to the maximum extent permitted by law.

7. Data Sharing and Marketplace Context

As a marketplace platform:

• Data may be shared with vendors, merchants, and fulfillment partners solely as necessary to complete transactions
• Data shared is limited to operational necessity (e.g., shipping, order fulfillment, compliance)
• Vendors are independently responsible for their own data practices

Ridgerunner acts as:

• A service provider or processor in some contexts
• A controller/business in others

8. Data Retention

We retain cookie and tracking data:

• As long as necessary for operational, legal, and business purposes
• In accordance with regulatory requirements
• For AI model training and improvement, subject to safeguards

We reserve the right to retain aggregated and de-identified data indefinitely.

9. Your Rights (GDPR + CCPA/CPRA + Global)

Depending on your jurisdiction, you may have rights including:

For EU/EEA/UK (GDPR):

• Right of access
• Right to rectification
• Right to erasure
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

Legal bases for processing include:

• Consent
• Legitimate interests
• Contractual necessity
• Legal obligations

For California (CCPA/CPRA):

• Right to know what data is collected
• Right to delete personal data
• Right to correct inaccuracies
• Right to opt out of “sale” or “sharing”
• Right to limit use of sensitive personal information
• Right to non-discrimination

Ridgerunner does not sell personal data as defined under CCPA, but may share data for advertising purposes.

Global Users

We apply consistent protections but acknowledge that rights may vary by jurisdiction.

10. Consent and Cookie Management

Consent Banner

Where required by law, we obtain your consent before placing non-essential cookies.

Managing Preferences

You may:

• Accept or reject cookies via our consent manager
• Modify preferences at any time
• Use browser settings to block cookies

Consequences of Refusal

Disabling cookies may:

• Limit functionality
• Impact AI personalization
• Prevent certain transactions

11. International Data Transfers

Data may be transferred and processed in the United States and other jurisdictions.

Where required, we implement safeguards such as:

• Standard Contractual Clauses (SCCs)
• Data Processing Agreements (DPAs)

12. Security

We implement reasonable administrative, technical, and physical safeguards.

However:

• No system is completely secure
• We do not guarantee absolute security
• You use the Platform at your own risk

13. Limitation of Liability (Critical Section)

To the maximum extent permitted by law:

• Ridgerunner shall not be liable for any damages arising from:
  • Cookie usage or tracking technologies
  • AI-generated outputs or decisions
  • Third-party tracking or services
  • Data inaccuracies or personalization errors
• All tracking and AI processing is provided “as is” and “as available”
• You assume all risk associated with use of the Platform

14. Updates to This Policy

We may update this Policy at any time. Continued use of the Platform constitutes acceptance of the updated Policy.

15. Contact Information